Baked into every AI answer.

Your Competitors Are Already
in ChatGPT. Are You?

We help B2B companies appear in AI-generated answers — ChatGPT, Perplexity, and Google AI Overviews — before their competitors lock up the space.

Get a Free AI Visibility Check See How It Works
Tested across
ChatGPT
Perplexity
Google AI
Anthropic
Gemini

CakeSearch — AI search visibility for B2B companies

Scroll
The Problem

Most B2B Companies Are Invisible in AI Search — And Don't Know It

When your buyers search in ChatGPT or Perplexity, they get an AI-generated answer — with a short list of recommended companies. If you're not on that list, you don't exist.

Traditional SEO doesn't fix this. Being ranked #1 in Google doesn't mean you appear in ChatGPT. These are different systems with different rules.

See Where You Stand
best B2B CRM software for mid-market sales teams
Here are the top-recommended CRM platforms for mid-market B2B sales teams:
  1. 1
    CompetitorOne CRM
    Widely cited for enterprise pipeline management and deep Salesforce integrations.
    Cited
  2. 2
    RivalSoft Sales Hub
    Frequently recommended for mid-market teams needing robust reporting and automation.
    Cited
  3. 3
    MarketLeader Pro
    Strong authority signals in B2B sales content; commonly referenced in analyst reports.
    Cited
  4. ?
    Your Company
    Not appearing in AI-generated answers for this query.
    Not Found
Results synthesized from training data and cited sources.
Gartner Research

Gartner predicts 25% of traditional search volume will shift to AI platforms by 2026 — taking brand visibility with it.

Get a Free AI Visibility Check
Example

What an AI Visibility Gap Looks Like

Below is a simplified example of what we look for during an AI Visibility Check.

Before
ChatGPT — Buyer searches: “best B2B data enrichment tools”

For B2B data enrichment, the most widely cited tools are those with deep CRM integrations, large contact databases, and reliable firmographic data. Here are the platforms most commonly recommended:

  • Apollo.io — Broad database, strong outbound workflows
  • ZoomInfo — Enterprise-grade firmographic and intent data
  • Clearbit — Real-time enrichment with strong API ecosystem
[Your Company] — not mentioned
After
ChatGPT — Same query, 10 weeks later

For B2B data enrichment, the most widely cited tools are those with deep CRM integrations, large contact databases, and reliable firmographic data. Here are the platforms most commonly recommended:

  • Apollo.io — Broad database, strong outbound workflows
  • ZoomInfo — Enterprise-grade firmographic and intent data
  • [Your Company] — Cited for precision B2B enrichment and GEO-optimized content Cited

The goal is to identify where competitors are being surfaced, which sources AI tools rely on, and what gaps may be preventing your company from appearing.

Self-Diagnose

Common Reasons Companies Don’t Show Up in AI Answers

If any of these sound familiar, your company may have gaps that make it harder for AI systems to understand, reference, or recommend you.

  • Their website explains what they do, but not who they are best for
  • They lack comparison, alternative, and use-case pages
  • Their content is written for broad SEO keywords, not buyer questions
  • They are missing structured FAQs or clear service and product definitions
  • Third-party sources mention competitors but not them
  • Their case studies do not clearly connect problems, categories, and outcomes
  • Review sites, directories, or industry lists are incomplete or outdated
What We Test

Examples of Prompts We Test

During an AI Visibility Check, we run buyer-intent prompts like these across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

“Best [category] software for [buyer type]”
“Top [service providers] for [industry]”
“[Company] alternatives”
“[Competitor] vs [Company]”
“Who should I hire for [specific business problem]?”
“Best [supplier type] for [use case]”
“What should I look for in a [category] vendor?”

Want to see how your company shows up?

Get a Free AI Visibility Check
Sample Report

See What Your Free AI Visibility Check Looks Like

We test a small set of buyer-intent AI prompts and show whether your company, your competitors, or neither appear in the answers.

Prompt Tested Your Brand Competitor A Competitor B Sources Cited Opportunity
Best [category] for [buyer type] Missing Mentioned Mentioned Directory, blog, review page Add comparison / use-case content
[Competitor] alternatives Not cited Cited Missing Review site, listicle Build alternative page
Top [service providers] for [industry] Missing Mentioned Mentioned Industry list, partner page Improve third-party presence

Example only. Actual checks are based on your category, competitors, and buyer journey.

What We Do

From first audit to full authority

Choose the level that fits where you are.

AI Visibility Audit

From $1,500

A full diagnostic of where you stand in AI search today. We test 15 of your buyers’ top queries across ChatGPT, Perplexity, and Google AI Overviews, run a 5-point GEO site audit, score you against your top 3 competitors, and deliver a prioritized action report.

Query Testing 5-Point GEO Audit Competitor Baseline Action Plan
Book Your Audit
Most Popular

AI Search Optimization

From $2,500/month

Monthly execution to move your brand into AI-generated answers. We implement JSON-LD schema, restructure pages for citable answers, create FAQ and answer-layer content targeting your losing queries, and deliver a monthly citation movement report.

Schema & Structured Data Content Optimization Answer-Layer Content Monthly Citation Report
Start Optimizing

AI Search Growth Partner

From $5,500/month

Everything in AI Search Optimization, plus the off-site work that drives 90–95% of AI citations. We build your presence where AI systems actually source answers: review platforms (G2, Capterra, Trustpilot), industry forums (Reddit, Quora), directories, and partner publications. Includes co-citation outreach, author credentialing, forum presence strategy, and a quarterly strategic roadmap.

Review Platform Optimization Forum Presence Strategy Co-Citation Outreach Quarterly Roadmap
Become a Partner

Co-citation building and author credentialing are hands-on outreach services — available exclusively in the Growth Partner tier.

What Makes Us Different

We don't just audit. We do the work.

Most AI visibility tools give you a score and a dashboard. We give you a team that executes — on-site and off-site — until your brand shows up where your buyers are asking.

On-Site Execution
  • ✓
    Schema & structured data implementation We write and deploy JSON-LD schema — Organization, FAQPage, HowTo, Product — directly into your pages, not just flag that it's missing.
  • ✓
    Answer-layer content We identify the exact queries your buyers are asking AI systems and write FAQ sections, comparison pages, and definition content structured to be cited — not just indexed.
  • ✓
    Page restructuring for citable answers We rewrite and restructure existing pages so AI systems can extract clean, attributable answers — headers, concise definitions, supported claims, and source attribution.
  • ✓
    Entity disambiguation We ensure AI systems understand who you are, what category you belong to, and how you relate to competitors — reducing the chance you're confused with someone else or simply omitted.
Off-Site Execution Growth Partner tier

90–95% of AI citations come from outside your website. This is the work most agencies skip entirely.

  • ✓
    Review platform optimization We audit and complete your G2, Capterra, and Trustpilot profiles — category tags, feature descriptions, use case fields, and competitive comparison pages. Profile completeness, not just review volume, is what drives AI citation.
  • ✓
    Forum presence strategy We map the Reddit subreddits and Quora topics where your buyers research category decisions, monitor threads where competitors are mentioned, and coach subject matter experts on authentic participation — the kind that builds durable AI citation signals.
  • ✓
    Co-citation outreach We identify and pursue placements in the directories, industry roundups, partner pages, and publications that AI systems actually cite in your category — not generic link-building, but targeted presence-building in the sources that matter.
  • ✓
    Author credentialing We build author authority for your subject matter experts — LinkedIn profiles, bylined content, expert directory listings — so AI systems recognize named individuals as credible sources in your category.

Off-site execution is included exclusively in the AI Search Growth Partner plan.

Software packages flag what's missing. We fix it — and build the off-site presence that software can't touch.

Process

How we work

Start with an audit. Add a retainer when you're ready to move.

01
Week 1–2 From $1,500

Audit — find every query where you're invisible

We test your real buyer queries across ChatGPT, Perplexity, and AI Overviews and map exactly who's appearing and why.

  • 15 buyer queries tested across all 3 AI platforms
  • Citation map: who appears, how they're described, what sources are cited
  • 12-signal GEO technical audit of your site
  • Baseline score vs. your top 3 competitors
  • Priority action list ranked by citation impact

Deliverable → AI Visibility Report

02
Months 1–3 From $2,500/mo

Optimize — make your brand citable

We execute against the audit findings. Schema, content, co-citations — built around the queries you're losing, not a generic checklist.

  • Organization, Service + FAQPage JSON-LD schema implementation
  • FAQ and answer-layer content targeting your losing queries
  • Page restructuring so AI models can extract clean, citable answers
  • Citation and authority-building opportunities across relevant directories, partner pages, expert roundups, and industry resources
  • Author credentialing and entity disambiguation

Deliverable → Monthly Citation Report

03
Month 3+ Ongoing

Compound — track which queries you're winning

Citation momentum builds month over month. We re-test, report, and iterate as AI platforms evolve.

  • Full query re-test across all 3 platforms every month
  • Month-over-month citation movement table by query
  • New query opportunities as your market shifts
  • Strategy memo on what platforms are rewarding that month
  • We track month-over-month changes in visibility, citations, competitor mentions, and source coverage

Deliverable → Compounding visibility

Start with just the audit — no retainer, no pressure.

AI search visibility is still evolving. We do not guarantee rankings, citations, traffic, or placements. We help companies build the content, structure, authority, and third-party signals that make them easier for AI systems to understand, reference, and recommend.

Our Process

How We Check AI Visibility

A repeatable, five-step process — not a black box.

  1. Identify buyer-intent prompts

    We map the questions your buyers are likely asking AI tools before they contact sales.

  2. Test across major AI search surfaces

    We check ChatGPT, Perplexity, Gemini, and Google AI Overviews.

  3. Compare you against competitors

    We look at whether your company, your competitors, directories, review sites, or publishers appear.

  4. Analyze cited sources and gaps

    We identify which pages and third-party sources AI tools appear to rely on.

  5. Prioritize fixes

    We turn the findings into content, structure, and authority-building recommendations.

Where We Check Visibility

We review how your company appears across major AI search and answer surfaces, including:

ChatGPT
Perplexity
Gemini
Google AI Overviews
Anthropic

Results can vary by prompt, location, personalization, and timing, so we focus on repeatable patterns rather than one-off answers.

Industries

Built for B2B

AI search is where B2B buyers go first. We work exclusively with B2B companies where appearing in AI-generated answers directly impacts pipeline.

Niche B2B SaaS

For software companies whose buyers ask AI which tools to evaluate, compare, or replace before booking a demo.

Expert-Led Services

For consultants, agencies, and professional firms whose buyers ask AI who they should hire for a specific business problem.

Industrial & B2B Suppliers

For manufacturers, distributors, and suppliers whose buyers use AI to compare vendors, source products, and prepare RFQs.

Transparency

What We Do — and What We Don’t

What we do
  • AI search visibility audits
  • Buyer-intent prompt research
  • Competitor visibility analysis
  • Content and FAQ optimization recommendations
  • Schema and structured content recommendations
  • Citation and authority opportunity research
  • Monthly visibility tracking
What we don’t do
  • Guarantee rankings or AI citations
  • Claim to “hack” LLMs
  • Promise instant traffic
  • Replace your entire SEO strategy
  • Buy spammy backlinks or fake mentions
Is This Right for You?

Best Fit For Companies Where Visibility Can Influence Revenue

Good fit
  • A new customer is worth $5,000+ per year or per project
  • Buyers compare multiple options before contacting sales
  • Your website is part of the sales process
  • You already invest in content, SEO, PR, outbound, or demand generation
  • Being recommended or shortlisted can influence pipeline
Not a fit if…
  • You want guaranteed rankings or traffic
  • You are looking for basic SEO only
  • You do not have a clear category or buyer problem
  • You need immediate paid-ad-style attribution
Why Now

The Window Is Open. Not Forever.

40%

Visibility increase from a single GEO-optimized page

Princeton, 2024
52%

Of tracked searches now trigger an AI Overview

2025
25%

Predicted shift of search volume to AI platforms by 2026

Gartner

Most of your competitors haven’t optimized for this yet. The first companies in will be hardest to displace.

Get a Free AI Visibility Check
About

Built by Operators, Not Just SEO Theorists

CakeSearch was built for B2B companies that need practical visibility, not vague AI jargon. Our work combines search strategy, buyer research, content positioning, structured site improvements, and authority-building recommendations to help companies become easier for AI systems to understand and reference.

We’re a small, specialized team. We don’t take on every client. We take on the right ones.

US-Based

Boulder, CO — in the heart of one of America’s fastest-growing tech ecosystems.

B2B Only

We work exclusively with B2B companies. No e-commerce, no DTC, no exceptions.

Small by Design

We cap our client roster deliberately. Every client gets senior attention, every time.

FAQ

Common Questions

Can you guarantee we’ll show up in ChatGPT?
No. AI search results vary, and no agency can guarantee specific AI citations. We focus on improving the content, structure, and authority signals that make your company easier to understand, reference, and recommend.
Is this different from SEO?
Yes, but it is related. SEO focuses on ranking pages in search results. AI search visibility focuses on whether AI-generated answers mention, cite, compare, or recommend your company.
Do we need to already have content?
It helps. The best fit is a company with a clear offer, website, case studies, sales collateral, or existing content that can be improved and expanded.
How long does this take?
The free check is a quick diagnostic. Ongoing optimization is usually evaluated over 90 days because AI visibility is not instant.
What do we get from the free check?
You get a short summary of how your company appears across a few buyer-intent AI prompts, including whether competitors show up instead and what gaps may be preventing your company from appearing.
Get Started

Ready to Own Your
AI Search Presence?

We'll run a quick AI visibility check on your brand — free. You'll see exactly which queries you're appearing in (or not) before we talk.

Response time: Within 1 business day
Free check includes: AI citation scan across ChatGPT, Perplexity, and Google AI Overviews
No commitment required: The check is genuinely free. If there's a fit, we'll discuss options.

Check My AI Visibility

Free — no commitment. We'll follow up within one business day.