Most B2B companies have no idea whether they appear in AI-generated search answers. They're investing in SEO, content, and paid search — but they've never tested the question a growing share of their buyers are asking AI models directly.
This guide walks you through a 5-step process to find out exactly where you stand. You don't need any paid tools. You need 30 minutes and a browser.
The quality of your audit depends entirely on whether you're testing the right queries. You want to replicate what your actual buyers search for — not vanity queries where you'd expect to appear.
Build a list of 10 queries across three types:
Category searches (3–4 queries): "best [your category] tools for [use case]", "top [category] platforms for [company size]", "leading [category] software"
Problem-solution searches (3–4 queries): "how do B2B companies [solve the problem you solve]", "what tools help with [pain point]", "[pain point] solutions for [industry]"
Comparison searches (2–3 queries): "[Your category] vs [adjacent category]", "alternatives to [dominant competitor in your space]"
Open ChatGPT (the free GPT-4o model is sufficient). Run each of your 10 queries one at a time. For each response, record:
Use a new chat session for each query to avoid context carryover from prior responses affecting results.
Run the same 10 queries in Perplexity (free tier works fine). Perplexity uses real-time web retrieval rather than primarily parametric knowledge, so results will often differ significantly from ChatGPT. Record the same data points.
Research shows only 11% of cited domains overlap between ChatGPT and Perplexity — so you need to test both. (Digital Bloom, 2025 AI Visibility Report)
Search your queries in Google. AI Overviews currently appear for approximately 25–30% of searches in the US, so not every query will trigger one. When they do appear, record whether your brand is cited and which competitors are featured. Note: AI Overviews favor brands with strong co-citation on Reddit, YouTube, and high-authority publications. (Heroic Rankings, 2026)
Open your homepage, product page, and your two or three highest-traffic blog posts. Read each one asking this single question: "Does this page give an LLM a clear, direct, citable answer to a common buyer question?"
Specifically look for: specific statistics and data points, named methodologies or frameworks, direct answers to common buyer questions (FAQ format), clear expert authorship signals, and concrete case study results.
If your pages are heavy on marketing language and light on specific, quotable facts — that's a primary GEO gap.
Search your brand name on Reddit, G2, and Capterra. Note: how many results exist? How recent are they? Are the mentions positive and substantive, or absent? This 5-minute check tells you whether the places LLMs look most often have enough material about your brand to cite.
Add up how many of your 10 queries returned a result that included your brand — across any of the three platforms tested.
| Score | What It Means | Priority |
|---|---|---|
| 8–10 queries | Strong AI presence — you're well-represented for your core buying queries | Maintain and expand to more queries |
| 4–7 queries | Partial presence — you appear for some queries but competitors are capturing buyers you're missing | Identify gap queries and optimize |
| 0–3 queries | Significant AI invisibility — you're absent from most of your buyers' AI-assisted research | Immediate GEO work needed |
If you scored 0–3: Start with entity clarity on your homepage and primary product pages, then build out your FAQ and structured data. These are the fastest wins. Simultaneously, audit your co-citation footprint and prioritize getting substantive mentions on Reddit and G2.
If you scored 4–7: You have a foundation — focus on the specific queries where competitors appear and you don't. Analyze what those competitors' pages do differently. Usually it's more factual density, stronger FAQ structure, or better co-citation on specific platforms.
If you scored 8–10: You're ahead of most B2B companies. The next step is tracking movement over time and expanding your query coverage to capture more of your buyers' research journey.
Our free AI visibility check covers 20–30 queries, includes competitive benchmarking, and identifies your specific GEO gaps — with a prioritized action plan. No pitch, just findings.
Book Your Free Visibility CheckOpen ChatGPT (free or paid) and search for queries your buyers would use — category searches, comparison questions, and problem-solution queries. Note whether your brand appears in the generated answer, and which competitors are mentioned. Document results with screenshots for your baseline.
ChatGPT relies heavily on its training data and parametric knowledge, while Perplexity uses real-time web retrieval. Research shows only 11% of cited domains overlap between the two platforms, meaning a brand can appear in one and be absent in the other. A strong GEO strategy optimizes for both.
For most B2B companies, appearing in 7 or more of 10 tracked buying queries across AI platforms is a strong result. Appearing in fewer than 3 indicates significant GEO gaps that are likely costing you top-of-funnel visibility with AI-assisted buyers.
Monthly is the right cadence for tracking progress. AI search behavior changes as models are updated and the co-citation landscape evolves. A monthly snapshot lets you measure the impact of GEO changes you've made and catch any movement from competitors.
Free — No Commitment
We test 15 of your buyers' top queries across ChatGPT, Perplexity, and Google AI Overviews — and show you exactly where you appear, where competitors are being cited, and what's driving the gap.
Check My AI VisibilityTakes 2 minutes to request. We'll follow up within one business day.